Why We’re Moving to Elementor

Make our site faster to build, easier to maintain, more data-driven and globally ready.

Current Challenges

  • Legacy Theme (Not Ours): bloated, unoptimized, scattered templates (esp. translations)
  • Fully Manual Builds: every page/feature hand-coded, no reusable components
  • Old-School Workflow: designers/marketers blocked by dev backlog; non-tech staff can’t self-serve
  • Performance Issues: slow loads, no asset optimization or lazy-loading
  • No Standard Integrations: custom tracking/forms/marketing tools

Our Goals

  • Build pages in minutes, not days
  • Enforce a single design system
  • Map full user journeys & funnels end-to-end
  • Empower Imagen website with localization
  • Launch marketing experiments at marketer-speed

What Is Elementor?

  • Drag-and-drop WordPress page & theme builder
  • Live preview + global styles & reusable blocks
  • Deep integrations: ACF/Dynamic Tags, WPML, Mixpanel/GTM hooks
  • Steroids for WordPress
Show some stats
Websites are using Elementor in this moment (and growing).
0 M+
Percentage of websites using Elementor(Entire internet!)
0 %

Popular sites using Elementor

  • whitehouse.gov
  • snoopdogg.com
  • plesk.com
  • plainenglishinc.org

Why Move to Elementor?

  • Speed: new landing page in hours and not days
  • Consistency: one source for colors, fonts, buttons
  • Flexibility: layout tweaks without touching PHP
  • Empowerment: content teams self-serve updates
  • Extensibility: plug in marketing/localization features

Why Restructure?

  • Clean slate = fewer legacy bugs
  • Modular templates (header, CTA, footer, blog, archive)
  • Better SEO & performance: strip unused code
  • Simplified WPML integration on well-structured pages

Why a Fresh Theme (Hello + Child)?

  • Hello Elementor: ultra-light, minimal CSS/JS
  • Child theme for safe PHP tweaks & updates
  • No more wrestling with bloated frameworks

Developer-Friendly Code

  • Elementor APIs for clean custom widgets & controls
  • Hooks like before_render & after_add_attributes
  • Dynamic Tags pull ACF/API data with zero template code
  • Empowerment: content teams self-serve updates
  • Extensibility: plug in marketing/localization features

Tracking & User Journey

  • Define Mixpanel events (page views, clicks, form submits)
  • Map key funnels: Visitor → Lead → Trial → Signup
  • Implement via GTM or Elementor’s JS hooks
  • Build A/B test quickly

Localization with WPML

  • Build templates once, then translate with one-click sync
  • Keep global styles; override per-language where needed
  • Language switcher in header/footer templates
  • SEO per locale: hreflang tags + meta translations

Marketing Tools We Can Build

  • Dynamic CTAs & popups targeting by behavior/region
  • Elementor Forms → webhooks → any CRM
  • Personalized banners based on user data
  • Rapid microsite/funnel spin-ups with A/B testing
  • Native integrations: Mailchimp, HubSpot, Salesforce

Trade-Offs & Considerations

  • Pro License & Dependencies: cost + update risk
  • Learning Curve: Elementor APIs & best practices

*Update risk: we always can test updates in dev environment.
*Learning curve: A short general review of how to use can solve the problem.

Elementor vs. “Lovable”

Feature Elementor Lovable (or Current)
Ecosystem 20M+ installs, rich add-on marketplace, frequent updates Smaller user base, fewer extensions, slower update cadence
Theme Builder Full site-wide templates + Popup Builder Page-only layouts; manual template duplication
Developer APIs Custom widgets/controls, Dynamic Tags, JS/CSS hooks Minimal hooks; custom code scattered in theme files
Performance Tools CSS/JS bundling, deferred loading, font optimization Hand-rolled optimizations or extra plugins needed
Localization One-click template sync, string translations in UI Manual template copies or heavy PHP overrides per locale
Marketing Funnels Built-in A/B testing, webhooks/forms integrations Custom-coded per campaign; no split-test UI
User Edits & Updates Can be edited by anyone without breaking things; live update Small technical skills needed; no backups; no live update

Community-Driven
Speed & Innovation

Accelerate Your Workflow:
Just as Imagen slashes post-production time for photographers, Elementor slashes build time for developers & marketers—letting you focus on creativity, routine groundwork.

Powered by Community:
Imagen’s roadmap evolves with photographer feedback; Elementor’s features & addons evolve with millions of users sharing ideas that transform to  widgets & best practices.

Questions?

This slide was made with Elementor in no time 😉